This campaign showcases a top fashion trend and shoes that may be comfortable for travel
Global lifestyle brand, Cole Haan has released a fall campaign, which introduces a top fall fashion trend.
By fusing the notions of travel, comfort and movement with modern and lightweight shoes, the brand’s ballet flats and shoes may be the perfect fashion choice for women on-the-go.
The ZeroGrand campaign, which is titled ‘Prepare For Take Off’, was shot by photographer Sebastian Kim and set against the neo-futristic backdrop of the TWA Flight Center.
Sebsatian Kim, who has photographed the likes of Kristen Stewart and Chris Hemsworth, captured the notion of human movement and flight using models which included New York City Ballet stars.
Agile dancers Sara Mearns, Gretchen Smith and Megan Fairchild were joined at the shoot, together with two Parkour specialists.
The message of this Cole Haan fashion campaign is that of coupling fashion with flexibility and smooth, agile movements. This idea is in-sync with the brands heritage and mission of innovation and progression in fashion.
Founded in 1928 by Trafton Cole and Eddie Haan, the US born brand which is headquartered in Hampshire, focuses largely on footwear and accessories for men and women.
Through design and craftsmanship the brand has created modern shoes by using lightweight materials which would be usually reserved for making shoes for long-distance runners.
Their approach to engineering shoes for everyday wear is a feat in itself and involved building them on a construction platform. As well as using lightweight components they left welts, glue and extra layers off the menu.
Their collection has the ZeroGrand Wing Oxford and then, collaborating with the New York City Ballet, the ZeroGrand Stagedoor ballet flats offer a sporty look over a shoe that’s usually much more classic.
Cole Haan is a retailer of iconic lifestyle accessories, footwear, handbags and eyewear.
The company, whose current CEO is Jack A Boys, focuses on craftsmanship, timeless style and design innovation.
Photography courtesy of Cole Haan