Businesswomen in New York are enjoying a fashion label which offers work outfits to modern women on the go in the city
Aella is the US digital fashion label that offers modern 24/7 women work outfits that are suitable for the office, travel and play.
The California-based brand appeals to women who live busy and transitional lives and has now introduced its collection in person to style-savvy New York City professionals.
And just as this fashion brand is busy connecting with a new set of customers, Aella’s pop-up shop featured a selection of their essential, ready-to-wear and signature pieces, as well as many new clothing items.
These new clothes for work incorporated changes to Aella’s existing products and included improvements on fit, construction and materials.
New styles introduced had been based on Aella’s customer requests.
Aella’s Founder, Eunice Cho said, ‘The Bloomingdale’s flagship store on 59th commands a fashion-loving customer base that we adore.
‘As such, on top of our best-selling essentials, we have enhanced our offering with more fashion-forward styles that are fresh for the season and the wardrobe.’
Aella has also rolled out a new look website which makes it simpler than ever for their customers to enjoy instant style inspiration and easier wardrobe transitioning.
New fashion-forward styles include the High Waist Culotte which comes in gray and blue. This pant reaches the mid calf and is made from Aella’s exclusive powder skin fabric which is soft.
Aella’s new Cigarette Pants are mid-rise and available in gray and black. They are tailored but the design ensures they don’t feel too tight or too loose around the hips and waist and feature pockets which are hip-slimming.
To infuse color into Aella’s neutral, easy to mix and match palette a pretty Feather Skin Tee has been introduced which provides an addition in shades of blue and has tailored shoulders for more of a polished look.
The Ankle Skinny, Pull-On Legging and High-Waist Flare continue to be Aella’s best selling essentials.
The Ankle Skinny’s are as comfortable to wear as yoga pants and support, smoothe and slim for a perfect silhouette, whereas the Pull On Leggings are fade resistant with a straight shape at the leg opening.
Aella’s quality Convertible Duster continues to be a favorite all year-round clothing essential because it drapes on the figure, is light enough for the Spring and can be layered over sweaters in the Fall.
You can read more about Aella’s collection in our Apparel section.
Photography courtesy of Aella